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Microsoft AdCenter Labs Demographic Search Tool

has released a proof of concept that allows you to get demographic data for a given search phrase or URL. From the site:

You can use adCenter technology to predict a customer’s age, gender, and other demographic information according to his or her online behavior—that is, from search queries and webpage views.

Every search I tried only returned gender and age statistics. Though the site is silent on the subject, I assume the demographic data is culled from and ‘s registered users. Right now, it’s a more interesting than useful tool but I could see it becoming a very valuable tool if they add different types of demographic data and couple that with search behavior profiles for those demographic groups.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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