Back in March when I discussed NBC’s response to the viral Natalie Portman video from SNL, I suggested that
NBC should be uploading clips themselves. If they included the
commericals and tacked on some tracking tools, they could even charge
extra for value-added advertising.
The New York Times reports that Google and Viacom will be testing that very no-brainer concept. The Viacom clips "will be accompanied by advertising, with Viacom, Google and the site owners dividing the ad revenue." Eventually, Google wants to "allow any video programmer to use its system to distribute programming with advertising."
I am completely convinced that this is the next evolution of online video advertising. John Battelle has some more info from his Searchblog post from Tuesday.