I’ve been fairly critical of NBC in the past for making what I believe to be short-sighted decisions regarding distribution of their content online, namely their inclination to shut down people’s enthusiasm for their content by prohibiting from being displayed on sites that they do not control.
NBC has now taken a baby step into the Web 2.0 world of conversational media by providing code to allow bloggers to post video clips of their content to their sites. Here’s an example of the content NBC is making available:
That’s fine as far as it goes but it does little to facilitate online discussion about the company’s television programming. When people talk about television shows, they usually discuss one particular scene. Providing clips of scenes from shows would facilitate online buzz about individual shows.