If imitation is the sincerest form of flattery, then Google must really like ‘s Lee LeFever  because they’ve totally ripped off his "In Plain English" gig.

I’ve posted LeFever’s wonderful explanatory videos before and I will again, but I came across this derivative video produced by Google that explains , to the office suite of online word processor and spreadsheets that the service offers.

NOTE: I was wrong! Read the comments below and that explains that Google hired Common Craft to produce this video:

See also:

5 Comments

  1. Lee LeFever on September 20, 2007 at 8:33 pm

    Hi David,
    Thanks so much for looking out for us. It’s great to know that people like you are on the look-out for imposters. 🙂

    However, I wanted to let you know that, in this case, we worked with Google on the Google Docs video. It was a Common Craft client production.

    Cheers!



  2. Lee LeFever on September 20, 2007 at 1:33 pm

    Hi David,
    Thanks so much for looking out for us. It’s great to know that people like you are on the look-out for imposters. 🙂

    However, I wanted to let you know that, in this case, we worked with Google on the Google Docs video. It was a Common Craft client production.

    Cheers!



  3. Ward Bell on September 21, 2007 at 5:56 am

    Dave,

    I don’t think Google ripped off CommonCraft’s approach; it looks like CommonCraft applied their formula and approach for Google. The very last graphic states that CommonCraft produced the video. I’m guessing that with the following they have created, that lots of organizations are bringing projects to them.

    BTW, I discovered your blog today while following a note regarding NewSchool Communications being acquired.

    Ward Bell
    Obsidian Communications



  4. Ward Bell on September 20, 2007 at 10:56 pm

    Dave,

    I don’t think Google ripped off CommonCraft’s approach; it looks like CommonCraft applied their formula and approach for Google. The very last graphic states that CommonCraft produced the video. I’m guessing that with the following they have created, that lots of organizations are bringing projects to them.

    BTW, I discovered your blog today while following a note regarding NewSchool Communications being acquired.

    Ward Bell
    Obsidian Communications



  5. […] I love Common Craft’s In Plain English videos. Here’s one for Halloween: […]