People perform Thanksgiving-related searches near that holiday, so we see predictable spikes in query volume for such searches.
Thanks to the magic of Google Trends, this is the search volume for the top Thanksgiving-related searches since 2004 (click on the graphic to get a larger size):
This is how the search volume grew for those same search terms within the past 30 days:
And this screenshot shows the 100 most popular search terms today:
As you can see, there are a wide-variety of Thanksgiving-related keyword searches brands and companies can prepare content to attract that interest and expressed demand.
The rough categories of the top Thanksgiving-related searches can be broken down into three buckets:
- Food preparation (vast majority of top searches, unsurprisingly)