In the short term, l effort to codify a standard API for tapping into social networks probably doesn’t effectively mean much. But with support from and LinkedIn and , among others, the effort could be very significant. It leaves Facebook as the odd man out, with it’s proprietary .

The OpenSocial standard would allow developers to write their code once to be used on all networks that support the API, rather than having to write special code for individual networks. If OpenSocial takes off, and I think it probably will, it will help to add a great deal of value to social networks and spur innovation.

From a marketing point of view, this can only be good because it makes widget marketing a hell of a lot easier.

, whose company makes social networks:

2 Comments

  1. Internet Marketing Tips on November 3, 2007 at 9:57 pm

    It would make it easier to have a cross platform for all social networks. It will be very interesting to see what facebook does, as they have many developers and applications out there already based on their API. It will be good to watch.

    Mike



  2. Internet Marketing Tips on November 3, 2007 at 2:57 pm

    It would make it easier to have a cross platform for all social networks. It will be very interesting to see what facebook does, as they have many developers and applications out there already based on their API. It will be good to watch.

    Mike