Corporate Blogging – The Team Approach
Though most people understand the concept, corporate blogging is still a relatively novel concept that encounters a significant amount of reluctance to employ as a marketing tactic. Often, one of those barriers is a perceived lack of resources. Who will be the blogger? How much time will it take?
Team blogging is often the answer.
Last November, the Marketing Voices podcast interviewed Southwest Airlines’ PR Manager Paula Berg about their team approach:
Ou are so right about that! Team blogging is definitely the answer. That’s the brilliant way to get more colourful content even if the one responsible for the blogging is running out of ideas.
Have a successful 2008 and keep up the good work! =)
Ou are so right about that! Team blogging is definitely the answer. That’s the brilliant way to get more colourful content even if the one responsible for the blogging is running out of ideas.
Have a successful 2008 and keep up the good work! =)