The overarching idea of the campaign is Stay At Home Servers, playing off the idea of stay at home dads with all the issues and stigmas that come with it. Except, of course, in this case it is the server that is staying at home.
At the web site devoted to the campaign you’ll find videos featuring dueling experts, a clash of generations, and an interview with a "progressive family" who have installed a home server. The videos employ a morning news show type format.
The funniest piece on the site by far, though, is the "children’s book" excerpt of Mommy, Why is There A Server in the House?
The campaign explains the benefits of home servers in a very funny, clever, and lasting way. Extremely well done.