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Microsoft’s Stay At Home Servers Campaign

It looks like is running a to sell ; it’s a very clever and funny campaign. I found this thanks to my colleague via .

The overarching idea of the campaign is Stay At Home Servers, playing off the idea of stay at home dads with all the issues and stigmas that come with it. Except, of course, in this case it is the server that is staying at home.

At the web site devoted to the campaign you’ll find videos featuring dueling experts, a clash of generations, and an interview with a "progressive family" who have installed a home server. The videos employ a morning news show type format.

The funniest piece on the site by far, though, is the "children’s book" excerpt of

The campaign explains the benefits of home servers in a very funny, clever, and lasting way. Extremely well done.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

2 Comments

  1. Alex on January 11, 2008 at 5:18 00 pm CST

    Now I absolutly need to buy a Windows Home Server. The problem is I don’t even know what a server is. Great Advertising 😉



  2. Alex on January 11, 2008 at 10:18 04 am CST

    Now I absolutly need to buy a Windows Home Server. The problem is I don’t even know what a server is. Great Advertising 😉



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