The Evolution Of A Viral Video
In 2005, Sony ran a television ad campaign for their Bravia LCD television display that used bright colored superballs bouncing through the streets of San Francisco, filmed by director Nicolai Fuglsig, and set to José González‘s song Heartbeats. It is a sight to behold:
The incredible piece took on a life of it’s own online and inspired mashups like this one that uses the Battlefield 2 video game:
And a take-off commercial for Tango Clear:
To, finally, a political protest by an Italian artist (don’t artists pride themselves on their originality? Just asking.):