Mainstream Media Inching Toward Embeddable Content

However slowly, the traditional media is beginning to make their content embeddable.

I noticed a few days ago MSNBC promoting that the videos on their site were now embeddable–they claim to be the first news network to make the move. Here’s a segment on the Millennials’ role in this election cycle:

MSNBC uses the IFRAME tag (which, apparently, WordPress automatically strips out–sorry, no video) set to embed the videos; not my preferred implementation, but you can’t have everything.

Locally, only the Pioneer Press allows people to use their videos off-site. Here’s a recent review by PiPress tech columnist Julio Ojeda-Zapata that demonstrates rather amusingly that the Ford Sync ain’t quite multilingual:

The Star Tribune won’t let you embed their video.

Twin Cities Public Television does not allow the videos on their site to be embedded and though they have uploaded their content to YouTube and Google Video, they have disabled the embedding feature. At Yahoo! Video, the TPT content is embeddable but it is old. Here is a segment featuring then-candidate Amy Klobuchar:

None of the local networks allow their video to be embedded.

However shuffling it is, I’ve got to count this as progress.

UPDATE: Add the New York Times to the list. Though you can’t get embed code directly from the Times‘ video page, they’ve got a YouTube page through which they allow embedding: