Social Bookmark Marketing Presentation
I am a del.icio.us addict. I save tons of things to my del.icio.us account and republish that content using their wonderful RSS feeds. It’s just insanely useful. But as much as I love del.icio.us, there are a few things I’d change:
- In the Links For You section, why can’t I accept all the tags from the person who sent me the link with just one click?
- Why can’t I archive an entire page like you can with Yahoo! MyWeb?
- Why can’t I use a minus sign when creating a tag search so that I can exclude links with a specific tag? e.g. http://del.icio.us/tag/football+news-soccer, so I can get everything tagged with "football" and "news" but not "soccer".
Aside from those admittedly minor complaints, I heart del.icio.us. I’ve been using it for quite some time now, so I know the ins and outs. I have, therefore, a pretty good idea of how to use del.icio.us in particular and social bookmarking in general as a marketing tool, as well. (And, no, I’m not talking about spam. I’m never talking about spam because spamming doesn’t work.)
This is a presentation on social bookmark marketing I recently put together for a seminar on the topic:
You might also be interested in my post on social bookmarking demographics for a breakdown of the demographics of the users of various social bookmarking services.