I’ve been doing a lot of presentations lately; here’s the most recent. I believe that in order to most efficiently and effectively communicate online, we need to first understand the context within which we are trying to communicate. The success of communicating online depends in a large degree to the extent to which we understand the technology and devices people use to consume media, be it a newspaper or a phone or an Xbox 360 console or an iPod, and how people use those technologies.
Another important aspect to online communication is trying to anticipate trends in order to get ahead of innovation, which can profoundly change the online environment practically overnight. Our ability to anticipate such changes depends to a large degree on our understanding of history and historical forces. Thus, my presentation begins with an overview of the history of communication: