Barack Obama Leads In Minnesota Search Traffic

According to Google Insight for Search data, Barack Obama leads his Republican opponent John McCain in the volume of search queries by Minnesotans by a large margin.

Long considered a blue state, it’s probably not surprising that there would be more interest from Minnesotans in the Democratic candidate compared to the Republican candidate. The following chart compares Minnesota-based searches for Obama (blue) versus searches McCain (red) during the past 90 days. The large Obama spike occured on the day he gave his victory speech in Saint Paul:

Minnesota has been touted as a potential toss-up state beginning with at least the last election cycle.  With all the talk of Governor Tim Pawlenty as a potential McCain running mate and what with the GOP convention being held in Saint Paul, there’s been a lot of talk that we could be in play this time.

If search traffic is any indication, that doesn’t appear to be the case.