Regular readers know how fascinated I am with search behavior, so it should come as no surprise that I find Google Insights exceedingly cool.
I’ve only given Insights a short spin around the block but I love what I see so far. You can compare search terms and get data on them back to 2004. You can find related terms and break searches down by categories and/or regions.
As with Google Trends, you can map searches to media coverage. Best of all, you can export your research to a .csv file for use in a spreadsheet.
You can find out what Minnesotans have been searching for within the Sports category during the past 3o days:
- minnesota twins
- mn twins
- brett favre
Couple Insights with Google’s recently launched Ad Planner and you can see that Google is beginning to democratize Internet marketing.