17 Web Analytics Tools To Understand Who, What, Why, Where & How People Are Using Your Site

By David Erickson | March 30, 2009 |

UPDATED: 4/11/09.

  1. Google Analytics – Google’s free Web traffic analysis tool.
  2. Yahoo! Web Analytics – will be made available to a wide range of Yahoo!’s customers, partners, developers and advertisers in stages throughout the rest of 2008 and into 2009.
  3. Quantcast – Free stats for site owners, online media planning tool for advertisers.
  4. Clicky – Free comprehensive stats and some real-time analysis.
  5. ClickTale – Actually records site visitors’ behavior, then replays it for you. Kicks butt! Free and for-fee versions.
  6. whos.among.us – Free stats widget; no registration required.
  7. Enquisite – For fee; focused on search analytics for search marketers.
  8. Crazy Egg – Pricing starts at $9/month but service includes heat maps!
  9. 103bees – Focused on search analytics; for fee.
  10. StatCounter – Free and for-fee versions.
  11. Piwiki – Open source Web analytics built on PHP and MySQL.
  12. AWStats – Open source Web analytics.
  13. FeedBurner – RSS Subscriber analytics
  14. reinvigorate – Heat maps and user-initiated event tracking.
  15. iWebTrack – Free and for-fee versions.
  16. VisiStat – Full-featured, for-fee analytics service that includes ability to add custom notes to your reports to highlight/explain key events as well as an API for developers to access raw data for building custom reports.
  17. WebTrends Analytics – Enterprise Web analytics.
  18. Omniture Online Analytics – Enterprise Web analytics.
Posted in Blog Marketing, Marketing Analytics, Online Behavior, Search Engine Marketing, Tools, Usability, Web Design / Development and tagged , , ,

About David Erickson

6 Comments

  1. Tina Bean on April 10, 2009 at 6:08 pm

    VisiStat?



  2. Tina Bean on April 10, 2009 at 1:08 pm

    VisiStat?



  3. CC West on July 16, 2009 at 4:11 pm

    Very happy to see you’ve included VisiStat on the list! It’s fantastic and too often overlooked on lists like these; I’ve used it from the beginning, and can’t imagine not checking my favorite reports every morning…afternoon…and evening 🙂 (Kind of addictive!)



  4. CC West on July 16, 2009 at 11:11 am

    Very happy to see you’ve included VisiStat on the list! It’s fantastic and too often overlooked on lists like these; I’ve used it from the beginning, and can’t imagine not checking my favorite reports every morning…afternoon…and evening 🙂 (Kind of addictive!)



  5. SEM Sensei on October 23, 2009 at 3:43 pm

    Great summary, thanks. See also this list of the Top 10 Analytics Tools: http://www.digitalvinci.com/dv/post/Top-10-Web-Analytics-Tools-%28That-Are-Not-Google%29.aspx



  6. SEM Sensei on October 23, 2009 at 10:43 am

    Great summary, thanks. See also this list of the Top 10 Analytics Tools: http://www.digitalvinci.com/dv/post/Top-10-Web-Analytics-Tools-%28That-Are-Not-Google%29.aspx