Blog Marketing With A Facebook Fan Page
After screwing up and losing the original domain name for Videolicious.tv, my video blog, I decided to write a series of blog marketing articles about how I went about rebuilding traffic to Videolicious.tv.
The first post in the series detailed how I configured my blog for the new domain and then submitted its XML Sitemaps to the search engines to help them index the new domain.
While waiting for the search engines to index and start listing the Videolicious.tv domain, I thought create a fan page for the blog at Facebook.
Facebook pages are fairly easy to create, just follow the instructions. I optimized this one, though, for “daily video” or “daily video blog” or “video blog” searches within Facebook by including those keywords in the title of the page. I also included those keywords in the text box on the profile page, just below the icon in the upper left corner.
In the Info section, I added links to my other online locations like YouTube and Twitter and Gawkk.
I was sure to upload the Videolicious.tv logo to ensure the page was properly branded. Read my post about the importance of icons in online marketing.
Having completed the page, I published it live. Facebook takes about a month to index new pages before they will show up within its internal search engine. Therefore, I could not rely on search for any traffic during that period.
Before launching the page, I posted several links to recent videos from the blog so the page looked active.
Then I invited a handful of friends to become a fan of the page through Facebook’s Suggest to Friends feature. This is the low-hanging fruit; these people are most likely to become fans of the page because they are my friends and they are willing to help me out and/or they already like my video blog, so they’re happy to be a fan.
Fifteen of my friends became fans. Today, I sent an update from the Videolicious.tv Facebook page to all 15 of the fans asking them to help promote the site by suggesting the page to their friends and/or posting the page on their profile.
By asking them to share the fan page with their networks, I’m effectively promoting the blog to people I may not know through a trusted source that the person with whom the page is shared does know. That trust makes it more likely that those people will become fans.
I will let that sit for a while to see what result might come of it.
In the next post, I’ll discuss building traffic by strategically targeting social bookmarking sites.