This is a great video explaining where the information about individual businesses come from for those businesses’ listings in the local search results for and .

Local search optimization is not too sexy but it is a crucial though too often overlooked aspect of online marketing efforts for any organization that depends upon local traffic.

Optimizing these listings becomes ever more important as more and more people rely on their smart phones to find businesses near them…wherever they are.

This is a fundamental part of our search optimization practice at .