Arik Hanson does a fantastic job with the PR Rockstar series on , which I highly recommend. ( for previous interviews.)

The series not only provides his readers with insight from the smart people he interviews, but it is a very smart blog marketing tactic for Arik himself. People are flattered to be interviewed and once the interview is published, they are likely to share it with others, as the rest of this post will illustrate.

Arik’s was with my friend, colleague and boss at , . The interview took place after Blois’ PR 2.0 presentation at the PR 2.0: New Tools of the Trade conference:

This is a portion of Blois’ PR 2.0 presentation. Found from .