Firefox 3.5 supports Ogg Theora, the open-source, non-Flash video program while DailyMotion is experimenting by encoding a few thousand clips into the open-source format.
If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the “monetization” of video content in the form of interactive product placements.
This is a Beet.TV interview with DailyMotion‘s Sebastien Adgnot about their experiment:
This is another Beet.TV interview, this time with Mike Hudack, co-founder of Blip.tv, explaining the significance of Ogg Theora:
Adobe is on board with HTML 5, too: