Firefox 3.5 supports , the open-source, non-Flash video program while by encoding a few thousand clips into the open-source format.

, online video could evolve into the interactive format that will be needed to support the “monetization” of video content in the form of interactive product placements.

This is a with ‘s Sebastien Adgnot about their experiment:

This is , this time with Mike Hudack, co-founder of , explaining the significance of Ogg Theora:

Adobe is on board with HTML 5, too: