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Book Review: Tribes – By Seth Godin

Maybe it’s just because I’m immersed in this stuff but I found Tribes by Seth Godin to be….obvious.

The book is an easy read once you get used to Godin’s scattershot prose. It is also a good primer on the idea of tribes: A group of people who connect with one another based on a shared interest or idea.

Godin examines tribes, what makes them a tribe, how they form, and how they behave. This is important to know; I just thought it was all a bit elementary. If you feel you don’t have a great grasp on the subject, then I do recommend you read Tribes; if you think you’ve got a good understanding of the subject, don’t bother.

The following video is a speech Godin gave at the TED conference about tribes. It might help you decided whether or not to pick up the book:

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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