The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicago’s Drake Hotel. Since the BMA is a business-to-business organization, Scott’s keynote is tailored to a B-to-B audience. Scott argues that when others spread your ideas and tell your stories online, buyers are eager to do business with you and all kinds of doors begin to open. Found at Vimeo from David Meerman Scott via Andy Giefer.

2 Comments

  1. online branding blog on December 16, 2009 at 12:15 am

    Saw a few of his presentations online but this might be the best one I’ve come across.

    Why do people still invest in yellow pages??

    The other day I wanted to find an address, and while my wife tried to find the category, I already had everything via google.



  2. online branding blog on December 15, 2009 at 7:15 pm

    Saw a few of his presentations online but this might be the best one I’ve come across.

    Why do people still invest in yellow pages??

    The other day I wanted to find an address, and while my wife tried to find the category, I already had everything via google.