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A/B Testing Using MailChimp By Cary Lenore Walski

I had the pleasure of meeting Cary Lenore Walski yesterday at a presentation my Tunheim colleagues and I gave for the Minnesota Council of Nonprofits Communicators workshop. I’ve known Cary from Twitter; it’s always fun to meet the real person behind the username! You can find Cary on Twitter @defiancecary and she blogs at Defiance.

She was kind enough to send me a video she did about using MailChimp for A/B testing that I’d like to share.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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