Facebook Becoming A Heavy Hitting News Distribution Channel?

By David Erickson | February 4, 2010 |

via weblogs.hitwise.com

Facebook was the #4 source of visits to News and Media sites last week, after Google, Yahoo! and msn (see table below). News and Media is the #11 downstream industry after Facebook, receiving 3.69% of the social networking site’s traffic.

For journos: Facebook is increasingly where people are their news. You need to be there or you’ll be out of sight, out of mind.

For communicators: The news shared through Facebook is far more valuable than news shared elsewhere online because it is usually coming from a trusted source, a Facebook friend, and will therefore likely garner greater attention. Client media placements need to be shared in Facebook.

via weblogs.hitwise.com Posted via web from David Erickson’s Posterous

Posted in Marketing Trends, Online Behavior, Public Relations, Social Media Marketing and tagged , , , , ,

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1 Comment

  1. Minnesota Monday – Communications Bloggers Posts From Last Week | e-Strategy Internet Marketing Blog on February 8, 2010 at 9:26 am

    […] a cool augmented reality video,  an interview with Steve Rubel, a presentation about analytics, a fascinating chart showing Facebook’s clout as a news distribution channel, a video by Cary Walksi about email A/B testing, a short film about how people interact with […]