Facebook was the #4 source of visits to News and Media sites last week, after Google, Yahoo! and msn (see table below). News and Media is the #11 downstream industry after Facebook, receiving 3.69% of the social networking site’s traffic.

For journos: Facebook is increasingly where people are their news. You need to be there or you’ll be out of sight, out of mind.

For communicators: The news shared through Facebook is far more valuable than news shared elsewhere online because it is usually coming from a trusted source, a Facebook friend, and will therefore likely garner greater attention. Client media placements need to be shared in Facebook.

via weblogs.hitwise.com Posted via web from David Erickson’s Posterous

1 Comment

  1. […] a cool augmented reality video,  an interview with Steve Rubel, a presentation about analytics, a fascinating chart showing Facebook’s clout as a news distribution channel, a video by Cary Walksi about email A/B testing, a short film about how people interact with […]