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Old Spice Guy YouTube Case Study

In this podcast, I take a look at the latest social media marketing mega-hit, the Old Spice Guy YouTube campaign. Old Spice Guy from davideerickson.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.


  1. […] Internet’s Dream Man: The Old Spice Guy Hello there! If you like this blog, pleasesubscribe to the video feed.The Old Spice guy is apparently the Internet’s Dream Man, judging from how popular he is on YouTube. See for yourself. Found at YouTube from OldSpice. Visit the e-Strategy Internet Marketing Blog for the Old Spice Guy YouTube marketing case study. […]

  2. Top 20 e-Strategy Posts Of 2010 on December 31, 2010 at 3:09 22 pm CST

    […] Old Spice Guy YouTube Case Study […]

  3. […] Old Spice Guy YouTube Case Study […]

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