Cost Per Action
Google Introduces Cost Per Action Video Ads
Google is rolling out skippable video ads for YouTube that which early results suggest garner view-through rates of 20-70%. Advertisers are only charged when viewers actually watch an ad.
THOUGHT: Performance-based advertising is the future of advertising pricing. As advertisers expect more proof for their dollar, what does that do to less measurable media like print and old-school television?
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