Time Spent On Media
TIME SPENT WITH MEDIA [CHART]:
Consumers spent 28.2% more time with mobile devices, which covers all mobile activities on all mobile devices in 2010 than they did in 2009.
That gain was even gerater than the 21.9% growth in 2009.
Time spent on the Internet showed moderate but steady gains, at more than 6% each year since 2008.
TV and video (not including online video) lost 1.1% in 2010
Magazines and newspapers lost 9.1% each.
THOUGHT: Convenience is the single biggest factor driving these numbers. It is far easier to access content on a device you carry with you wherever you go than it is on a device you have to retrieve or visit. Shareable content (i.e. online content) is more convenient than harder to share content (i.e. broadcast and pring media). In the name of convenience, then, the content you produce should be easy to consume and easy to share wherever your audiences are getting it.
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