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Tweeting & Checkins Not Mainstream

Social Media Sign At Jersey Mike's

Social Media Sign At Jersey Mike's


  • Only 8% of online adults use Twitter.
  • Twitter users are primarily between the ages of 18 to 29 and are twice as likely to be black or Hispanic and live in a city.
  • Women and college-educated Internet users are also more likely users.
  • 65% of Twitter users check the site for updates at most once or twice a week.
  • Nearly a quarter of all users check several times a day.
  • Just over 10% check the site once daily. – Twitter Demographics from Pew Internet & American Life [TABLE]



  • Only 4% of US online adults have ever used location-based social networks, such as FourSquare and Brightkite, on their mobile phones.
  • And only 1% use them more than once a week.
    • But they are 38% more likely than the average US online adult to say that friends and family ask their opinions before making a purchase decision.
    • And are typically college educated young adult men.
    • And are also far more likely to search for information aboutbusinesses and products, as well as read customer ratings/reviews of products and services. – Demographics/Technographics Of Location-Based Services from Forrester Research [TABLE]

THOUGHT: While Twitter and Foursquare users are a tiny fraction of the population, they are often highly influential among their niche audiences. Engaging them can be a highly efficient tactic to get the ball rolling on a given communications initiative.



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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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