This great study by L2 goes into detail about affluent Millennials’ online habits. Facebook, for instance, plays a pervasive role in Millennials’ media use, with 81% of them using it every day; about twice the proportion who read newspapers (45%) or watch TV (44%) daily. Found at Slideshare from L2.

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  1. Affluent Millennials [STATS] on March 20, 2011 at 10:34 am

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