Monied Millennials' Online Behavior
This great study by L2 goes into detail about affluent Millennials’ online habits. Facebook, for instance, plays a pervasive role in Millennials’ media use, with 81% of them using it every day; about twice the proportion who read newspapers (45%) or watch TV (44%) daily. Found at Slideshare from L2.
[…] Monied Millennials’ Online Behavior [PRESENTATION]: […]