LIVE STREAMING VIDEO DEMOGRAPHICS [INFOGRAPHIC]
The average live streamed video view is 7% longer than the average online video view.
Live video sites are 72% more likely to deliver the 18-34 year old male demographic, than the average online video site.
They comprise almost 30% of the total live video viewing audience.
THOUGHT: One of the first things I noticed after firing up the computer this morning was the thin banner across the top of YouTube that the site has begun to use as a promotional space. This morning, of course, YouTube was promoting live streaming coverage of the horrifying tsunami in Japan.
It struck me as I watched Al Jazeera’s excellent coverage that the news organization is the new CNN. CNN, of course, was a technological pioneer back in the day with their coverage of Gulf War I. I remember coming home from work and watching the war live on CNN. How the mighty fall, huh?
I am more likely to go to YouTube for breaking international news these days than I am any other source. That’s because they’ve educated me that I can expect live streaming video coverage there.
I think that behavior will become more widespread.
Lastly, YouTube has demonstrated that they’re technologically capable of hosting live streaming video. With the infrastructure in place, it’s only a matter of time when they flip the switch and give us all live streaming video capability.
Look out Qik and UStream.
Thank you for early warning systems.
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