THE POOR RICH
42% of millionaires do not feel wealthy.
THOUGHT: Respondents had at least $1 million in investable assets, excluding any real estate or retirement accounts and Fidelity noted the wealthiest 5% of Americans hold more than 55% of the nation’s wealth.
Where do I start? Seriously?!? There’s just no pleasing some people, huh?
Well, one of the most important concepts any successful marketer must master is empathy. So let’s empathize, shall we?
I wonder how much of this sentiment is a defense mechanism kicking in? During the most challenging economic era since the Great Depression, it would hardly seem appropriate to shout from the rooftops how wonderfully well off you are. Millionaires no doubt feel the effect of the diminishing dollar just as all the rest of us do.
If your target market are the wealthy, you’d be wise to understand not just their psychology but the attitudes of the rest of society toward them as well.
SUPER COOL TUESDAY: Yahoo! Site Explorer – Plug in a URL and see who links back to that page. Try it while it lasts because who knows how long it will be around as Yahoo! merges into Bing.
Thank you for employment.
GET THESE INSIGHTS DELIVERED DAILY TO YOUR INBOX: