77.9% of online video viewers are white.
12.1% are Hispanic.
10.6% are African Americans.
3.5% are Asian Americans.
1% are Native Americans.
THOUGHT: Don’t read this as video isn’t a way to reach Hispanics or African Americans or Asian Americans or Native Americans. You’ll simply need to do your homework like you always should: Know your audience.
Where are they hanging out online?
What kind of content do they love?
What kind of language catches their ear?
What visual style appeals?
What are they searching for?
Just because most of the online video views are not from a minority audience doesn’t mean you can’t effectively target them; you just need to be smart about it.
TARGET someone who has yet to taste The Daily Numbers by encouraging them to subscribe: http://bit.ly/thedailynumbers
THROWBACK THURSDAY: The @ symbol made its appearance in 1885 on the first typewriter (FYI: Typewriters were human-powered word processors): INFOGRAPHIC.
Thank you for the NFL draft. Finally.
GET THESE INSIGHTS DELIVERED DAILY TO YOUR INBOX: