A Tribe Called Gaga

Lady Gaga

Lady Gaga Photo Courtesy of ama_lia on Flickr

STARBUCKS & LADY GAGA TEAM UP FOR BORN THIS WAY RELEASE

LadyGaga.com averages more than 251,000 unique visitors a month, according to Compete.com.

She has more than 34 million fans on Facebook.

And more than 10 million followers on Twitter.

Lady Gaga’s official YouTube channel has more than 472,000 subscribers.

There are more than 53 million views of her YouTube channel.

And more than 143 million views of her videos.

THOUGHT: I see Lady Gaga as this generation’s Madonna: The artist as the┬áconsummate┬ámarketer. She’s built up a powerful network of fans by┬ámastering social media, both in the media and the social sense.

She is also deliberately building her tribe. She’s centered her community around the notion of Monsters, beginning by naming an album The Fame Monster and calling the tour supporting the album, The Monster Ball Tour. The message she conveys to fans during her concerts are that no matter how alienated you may feel, you are welcome here. No matter how much of an outsider you may believe yourself to be, you can accomplish whatever you set your mind to. Her fans call themselves Little Monsters. Her fans identify with her because she identifies with them.

Starbucks is partnering with Lady Gaga on the May 23 release of her new album, Born This Way, through music downloads and exclusive videos streaming of an a capella version of her title song. The catch is that you have to log on to the Starbucks WiFi network to get access, which means, of course, that you need to visit a Starbucks to log on.

Lady Gaga’s appeal to Starbucks is in large part due to the massive social networks and community she has eating from her virtual fingers.

Brands are increasingly focusing on the virtual assets potential partners bring to bear, celebrity or not.


FOLLOW FRIDAY: Lady Gaga: Website | Twitter | Facebook | YouTube

DAILY MUSIC VIDEOS at Audiolicious.tv.

 

Thank you for nature’s candy: grapes. Especially big, spicy Italian grapes.

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