43% of American consumers check Google before visiting a local business or restaurant.
That compares with 30% for the phone book.
13% for review sites.
12% for Facebook.
And 2% for Twitter.
52% of Americans say that the primary factor that would influence them to try a local business or restaurant would be a recommendation from a friend.
THOUGHT: These data illustrate the importance of incorporating social tactics into search engine optimization strategies.
While a lot of people turn to Google for information about the businesses near them, word of mouth continues to be a huge factor when choosing a business.
Since social content such as the blog posts, Tweets, status updates and reviews from friends within your own networks are making appearances in your search results, social chatter about businesses plays an increasing role in acquiring new customers, as they notice comments from their networks about a given business in their search results.
THROWBACK THURSDAY: Homes of the Future.
LAST CHANCE TO REGISTER For the Hubert H. Humphrey Birthday Centennial Reunion & Policy Discussions to be held Friday at City Hall in Minneapolis. I will be speaking on a panel called Civil Rights, Civic Discourse & Civic Responsibility in a High Tech World. WATCH a preview of the topics I’ll be discussing: Do Online Technologies Contribute To Civic Discourse?
Thank you for square watermelon. Stackable fruit is the best!
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