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LIKE: Osama Bin Laden Dead

Barack Obama & White House Officials Watch Osama Bin Laden Raid

Barack Obama & White House Officials Watch Osama Bin Laden Raid



31% of Mashable readers found out about Bin Laden’s death on Twitter.

20% of them found out about it on Facebook.

As news broke, there were 12.4 million tweets per hour about the story.

The photo of President Obama and White House officials watching the raid unfold received 13,000 views per minute.

There were more than 13,000 videos related to the even uploaded to YouTube.

Queries for “Bin Laden” were up 98.550% on Yahoo!

THOUGHT: Granted, these are Mashable users, who are all over social media. I’m a Mashable reader. I heard about the death of Bin Laden on Twitter, like any self-respecting social media geek.

Still, I wouldn’t be surprised if the numbers for the general population weren’t fairly similar simply given the time of day the story began to break and given American’s preference for on-demand content.

The dynamic for such stories is predictable as hell: Hear about it online, tune in to TV to follow the story as it breaks, then turn again online for supporting information and to comment on the story as it breaks.

KEYWORD WEDNESDAY: “Mother’s Day Gift” and “Rick Springfield” were the only non-Osama Bin Laden-related keywords to crack the Google top 20 most searched terms on Monday. Yahoo! reports that 66% of searches for “who is osama bin laden?” were by those aged 13-17.


Thank you for mindless but witty chatter.


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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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