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The Class Of 2011

Millennials Technographics: Class Of 2011

Class Of 2011 photo credit: David Erickson

MILLENNIALS, HALFWAY

Nielsen

Mobile subscribers ages 12-17 watched 7 hours 13 minutes of mobile video a month in Q4 2010.

That compares to 4 hours 20 minutes for the general population.

In Q1 2011, teens 13-17 sent an average of 3,364 texts per month.

That more than doubles the rate of the next most active texting demo, 18-24 year olds.

While they make up just 7.4% of those using social networks, 78.7% of 12-17 year olds visited social networks or blogs.

The average American watched 34 hours 39 minutes of TV per week in Q4 2010.

Teens age 12-17 watch the least amount of TV on average (23 hours 41 minutes per week).

American 18 year-olds averaged 39 hours, 50 minutes online from their home computers.

5 hours, 26 minutes of which was spent streaming online video.

THOUGHT: We’re halfway through the Millennial generation. Born roughly between 1982 and 2002, we’re about a decade past the celebrated Class of 2000, which marked the coming of age of the Millennials in the popular media.

In 1982, the year the Class of 2000 was born, the oldest cohort of Millennials entered a world in which the Cold War still raged, the Internet was an obscure DARPA experiment, and cable television was in its infancy.

In 1993, the Class of 2011 entered a world in which America was the sole superpower, CNN ruled the news roost a mere two years removed from their broadcast of Gulf War I, and the World Wide Web was poised to explode into the popular imagination with the release of the Mosaic browser.

It’s easy to lump Millennials into one bucket and assume they’re all the same.

But that’s a mistake. We’re shaped by the world we live in and the world the Class of 2000 came of age in is drastically different from the world this year’s graduating Millennials experienced.

The oldest Millennials have more Gen X sensibilities while the Class of 2011 will give you a glimpse of what Generation V may look like.

 

THROWBACK THURSDAY: WATCH a 1960s view of what the telecommunications of the 1990s would look like.

 

Thank you for Slinkys (Slinkies? Slinki?).

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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