Social Photo Sharing
INSTAGRAM BY THE NUMBERS
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Instagram reached 7 million users this year.
37% of them have never uploaded a photo.
25% of them upload an average of 1-3 photos.
5% of users have uploaded more than 50 photos.
THOUGHT: Instagram’s 150 million uploaded photos pales in comparison to the 100 billion photos uploaded to Facebook or the 68 billion photos at Flickr but Instagram went from zero to 150 million in ten months, so that sorta indicates it’s taken off.
And that’s with no Android app (though there’s one in the works).
If you’re unfamiliar with Instagram, it is an iPhone app that allows you to share photos with other Instagram users who follow you. It is a mobile social network for photo sharing.
And that is what Instagram has over Flickr and Facebook and Twitter (which recently did a deal with Photobucket to give Twitter a photo sharing feature): Because it is a mobile app, it’s with you at the moment of creation, so to speak, so you don’t really have to think about sharing your photo. You just do it.
With Flickr and Facebook, you need to take a few more steps to upload your photos. And even with Google+’s automatic uploads of photos from Android phones, you still have to go in and mark the ones you want to be public.
Your standard issue consumer now comes equipped with a camera phone and an internet connection. They’re sharing their experiences–good and bad–through the images they create.
A lot of businesses, however, have been slow to pick up on this fact. Employees are not trained with how to treat picture-snapping customers. Policies prohibiting photography on premises should be re-examined to determine if the end result is annoying your customers at worst or missing out on the opportunity to help your most enthusiastic customers tell your story themselves.
The onslaught of information we consume every moment of every day makes visual communication increasingly more important; a big part of that will be photo marketing.
SUPER COOL TOOL TUESDAY: Followgram allows you to manage your Instragram social network through your browser and find other Instagram users to follow.
Thank you for curiosity.
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