Skip to content
e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics
e-Strategy Blog
  • Advertising
    • Display Advertising
    • Search Advertising
    • Social Advertising
    • Video Advertising
  • PR
    • Media Relations
    • Expert Positioning
  • Content
    • Online Strategy
    • Blog Marketing
    • Podcasting
    • Video
  • Consumers
    • Generations
      • Generation V
      • Millennials
      • Gen X
      • Baby Boomers
    • Demographics
    • Online Behavior
    • Polls & Surveys
  • Email
  • Search
    • SEO
    • Keyword Research
    • Link Building
  • Social
  • Mobile
    • Augmented Reality
    • Mobile Apps
    • Text Messaging
  • Analytics

Social Photo Sharing

By David Erickson | October 4, 2011
Photograph of a building in Saint Paul, Minnesota

Social Photo Sharing

INSTAGRAM BY THE NUMBERS

Followgram Infographic

LISTEN To The Daily Numbers podcast [MP3]

Instagram reached 7 million users this year.
37% of them have never uploaded a photo.
25% of them upload an average of 1-3 photos.
5% of users have uploaded more than 50 photos.

THOUGHT: Instagram’s 150 million uploaded photos pales in comparison to the 100 billion photos uploaded to Facebook or the 68 billion photos at Flickr but Instagram went from zero to 150 million in ten months, so that sorta indicates it’s taken off. 

And that’s with no Android app (though there’s one in the works). 

If you’re unfamiliar with Instagram, it is an iPhone app that allows you to share photos with other Instagram users who follow you. It is a mobile social network for photo sharing. 

And that is what Instagram has over Flickr and Facebook and Twitter (which recently did a deal with Photobucket to give Twitter a photo sharing feature): Because it is a mobile app, it’s with you at the moment of creation, so to speak, so you don’t really have to think about sharing your photo. You just do it.

With Flickr and Facebook, you need to take a few more steps to upload your photos. And even with Google+’s automatic uploads of photos from Android phones, you still have to go in and mark the ones you want to be public. 

Your standard issue consumer now comes equipped with a camera phone and an internet connection. They’re sharing their experiences–good and bad–through the images they create.

A lot of businesses, however, have been slow to pick up on this fact. Employees are not trained with how to treat picture-snapping customers. Policies prohibiting photography on premises should be re-examined to determine if the end result is annoying your customers at worst or missing out on the opportunity to help your most enthusiastic customers tell your story themselves. 

The onslaught of information we consume every moment of every day makes visual communication increasingly more important; a big part of that will be photo marketing. 

 

SUPER COOL TOOL TUESDAY: Followgram allows you to manage your Instragram social network through your browser and find other Instagram users to follow. 

 

Thank you for curiosity.

 

GET THESE INSIGHTS DELIVERED DAILY TO YOUR INBOX:

Close

Posted in Marketing Trends, Mobile Marketing, Online Behavior, Photo Sharing, Social Media Marketing, Statistics, Technographics, The Daily Numbers and tagged Facebook, Flickr, Instagram, Photo Sharing, photobucket, Social Sharing, Twitter

About David Erickson

View all posts by David Erickson →
The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Tags

Albert Maruggi Amazon Apple Barack Obama BL Ochman Blogging BSMedia Comedy Customer Service David Erickson Demonstration eTailing Facebook Flickr Funny Google Humor Instagram iPhone Journalism Lifestreaming LinkedIn Mashups Microsoft Minnesota Music Marketing MySpace Online Journalism Online Politics Parody Political Marketing Presentation Product Placement Restaurant Marketing Retail Marketing Satire Screencast Sports Marketing Technology Tunheim Twitter Video Viral Marketing Yahoo YouTube

Archives

Categories

Recent Posts

  • Winning The Ukraine Narrative
  • Google Fundo
  • Digital Marketing News This Week
  • Digital Marketing News This Week
  • CrowdTangle Link Checker
Scroll To Top