Kony 2012 Video: Why It Went Viral

Tunheim has released a Kony 2012 infographic (below) and an accompanying blog post that discusses Three Things You Can Learn From the Kony 2012 Video.

I was most impressed with the way they framed the video. At the beginning of the video you are shown how we share information these days through social media, thereby modeling the behavior they want you to take with the call to action at the end of the video. Found at YouTube from invisiblechildreninc.

1 Comment

  1. Jeremy Ruggles on April 3, 2012 at 12:05 pm

    Hey David,

    We can all really benefit from discovering how to create a video that has such a viral effect. Video is the hottest media form right now as far as I’m concerned. Google really takes a liking to it since they now own youtube. I’ll really be working on video content to build my business in the future.

    Thanks for the grat content!

    Take care,