Is hijacking the debate with humor smart or WTF? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You branded entertainment campaign. New & useful apps, sites & ideas.
B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of e-strategy Blog & The Daily Numbers, discuss all that and more in this edition of Beyond Social Media.