Beyond Social Media: Old Spice Saves The World [PODCAST]

Beyond Social Media - Old Spice Saves The World
LISTEN: Old Spice Saves The World & The Perils Of Owned Media [MP3]

This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; The real key to customer satisfaction – and lots of shiny new objects.

B.L. Ochman, @whatsnext, What’s Next Blog,  Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of e-strategy Blog & The Daily Numbers, discuss all that and more in this edition of Beyond Social Media.