Beyond Social Media: Old Spice Saves The World [PODCAST]

By David Erickson | December 4, 2012

LISTEN: Old Spice Saves The World & The Perils Of Owned Media [MP3]

This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; The real key to customer satisfaction – and lots of shiny new objects.

B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of e-strategy Blog & The Daily Numbers, discuss all that and more in this edition of Beyond Social Media.

Posted in Advertising, Beyond Social Media, Marketing Trends, Online Behavior, Podcasts, Social Media Marketing, Video Games, Video Marketing and tagged Albert Maruggi, BL Ochman, BSMedia, Dikembe Mutombo, NFL, Old Spice, Viral Marketing

About David Erickson

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