Oscar Mayer Runs Promoted Tweet On Oscar Night [SCREENSHOT] By David Erickson | February 24, 2013 Oscar Mayer hashjacked the #Oscars2013 hashtag on Twitter by running a promoted tweet to take advantage of the social TV conversation on Twitter about the Academy Awards broadcast to efficiently remind people of the brand: Posted in Display Advertising, Public Relations, Social Media Advertising, Social Media Marketing and tagged Academy Awards, Food Marketing, Hashtags, online branding, Oscar Mayer, Oscars, Promoted Tweets, Social Television, Twitter About David Erickson View all posts by David Erickson →
