Search Engine Optimization Panel [TRANSCRIPT]

By David Erickson | April 4, 2013

I was honored to contribute to a panel discussion on search engine optimization this morning at the Urban Bean Coffee shop in Minneapolis. This is the social transcript for the event.

View the story “Maximizing The Power Of Search – #JMU612” on StorifyMaximizing The Power Of Search – #JMU612This is the social transcript for the Java Meet Up 612 panel, Maximizing The Power Of Search, held on April 4, 2013 at Urban Bean Coffee in Minneapolis, Minnesota. Storified by David Erickson· Thu, Apr 04 2013 09:27:06Event Description: Search is more important than ever, but do you understand all the elements that can help you reach success? From site optimization, offsite optimization to sponsored search, there are many elements of search that should be understood by entrepreneurs, marketers, communicators and copywriters alike. Join us for a session on search with local experts to learn what you can do today, what mistakes to avoid, and when to bring in the experts. JMU612 Website.

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Java MeetUp 612 (jmu612) on TwitterThe latest from Java MeetUp 612 (@jmu612). A coffee (Java) MeetUp group that meets the 1st Thursday of every month, covering marketing, t…Joel Carlson (JoelECarlson) on TwitterThe latest from Joel Carlson (@JoelECarlson). Social Media Specialist. Digital Journalist for @MNMOmag. A co-founder of @JMU612. People |…Liz Tunheim Sheets (LizTunheim) on TwitterThe latest from Liz Tunheim Sheets (@LizTunheim). Social media & brand strategist, communications professional, on @TeamTunheim, married …Josh Cinnamo (JoshCinnamo) on TwitterThe latest from Josh Cinnamo (@JoshCinnamo). B2B Marketing Specialist + Business Problem Solver | Part-time Marketing Consultant | Full-t…greg (urbanbeancoffee) on TwitterThe latest from greg (@urbanbeancoffee). We are a Dogwood Coffee account located in Minneapolis. Come in for a visit 2401 Lyndale Av S 32…Maximizing The Power Of Search – SpeakersDavid EricksonDavid Erickson (derickson) on TwitterThe latest from David Erickson (@derickson). #Marketing / #Communications / #PR / #SEO / #SocialMedia #Strategist, pop culture junkie, #f…David Erickson – e-Strategist | LinkedInView David Erickson – e-Strategist’s professional profile on LinkedIn. LinkedIn is the world’s largest business network, helping professi…e-Strategy Internet Marketing BlogView the story "Panel Discussion: The Pros & Cons Of Podcasting" on Storify] This is a transcript of the Twitter chatter for February 201…e-Strategy Marketing Trends – Marketing Trends & Statisticse-Strategy Trends publishes daily marketing, advertising, communications & public relations statistics for your research needs.Beyond Social Media Online Radio by Beyond Social MediaA fast paced, irreverent look at the impact of social media on brands, consumers, and society. The conversation is among the insightful, …Tracy HenryTracy Henry (tracy_a_henry) on TwitterThe latest from Tracy Henry (@tracy_a_henry). Google AdWords & Analytics Certified Search Marketing Professional. SCSU Husky Hockey Fan. …Tracy Henry | LinkedInView Tracy Henry’s professional profile on LinkedIn. LinkedIn is the world’s largest business network, helping professionals like Tracy H…Search Marketing Professional | Tracy A HenryTracy A Henry is a search marketing professional in the Minneapolis/St. Paul area with expertise in SEO, sponsored search, and web analyt…Risdall Advertising AgencyOver the past five years, no other agency in the world has won more Web Marketing Awards than RMG – 110 to be precise – including 21 in t…Lela PhommasouvanhLela Phommasouvanh (leelers) on TwitterThe latest from Lela Phommasouvanh (@leelers). I heart SEO and all things search marketing. Constantly learning, rarely sleepingLela Phommasouvanh | LinkedInView Lela Phommasouvanh’s professional profile on LinkedIn. LinkedIn is the world’s largest business network, helping professionals like …FRWD | Digital Marketing Firm | Minneapolis MNConsumer purchase & media consumption patterns change and evolve every single day. Can your brand keep pace, let alone be ready for what …

Maximizing The Power Of Search Social Transcript

Full house at #JMU612 for the SEO panel. vine.co/v/bTWaaJBPJdvDavid Erickson@urbanbeancoffee #jmu612StacieThe early crowd for #jmu612! pic.twitter.com/XXZCfB0GytJosh Cinnamo#JMU612 enraptured audience for Maximizing the Power of SEOmegtallaBlast off!!! #jmu612 pic.twitter.com/lzYjSEFJuTKay Roseland, CSMS#JMU612 @leelers @derickson @tracy_a_henry talking SEO pic.twitter.com/r0kW17JQrfRon McCoyHolla #jmu612 crew @urbanbeancoffee! SEO talk today!Stacie Rominski#JMU612 enraptured audience for Maximizing the Power of SEO @ Urban Bean instagram.com/p/Xr0-VCwl-Y/Meghan H#search tips from #JMU612 panelists – relevant content, anticipating consumer interest, and a properly built website with no blockers.SarahResults Smith"A bad website can hurt you more than no website at all" @tracy_a_henry #JMU612Kate O’Hara"A bad website can hurt your worse than not having a website at all" via @tracy_a_henry #JMU612Dave Ostlund#JMU612 Performance of a website is very undervalued. Needs to load quickly with simple design.Lindsay GoedeckeIf your website is not simple, don’t launch it… AMEN! #jmu612Stacie Rominski#jmu612 phrase count for ‘content is king’ starts now: 3 lolPinkchic18“@leelers: conversation at #JMU612 (at @UrbanBeanCoffee w/ @ronmccoymedia) 4sq.com/ZBxaBY” so cool to see you again (met @arcstone)John EichtenFor those wondering, #JMU612 speaker handles: @derickson, @leelers & @tracy_a_henryKate O’HaraPerformance is a key point in making a website run. Optimize code, just like keywords. #jmu612The Foundation#jmu612 ?? How does video rate in content strategy for optimizing SEO?Ron McCoyGoogle uses G+ to help rate you as a content creator – #jmu612Josh CinnamoIf you have a site with content that has age, should that content be updated based on newer rules? #jmu612Josh Cinnamo“@DaveOstlund: "A bad website can hurt your brand worse than not having a website at all" via @tracy_a_henry #JMU612”Stacey K. Medellin“@jmu612: When you attend #JMU612 today at @urbanbeancoffee, be sure to get a cup-o-jo to show your support!” My coffee is delicious!!John EichtenIf you need a source for #video @RonMccoyMedia is your man here at #jmu612 #seoSarahResults SmithOpen graph. Another reason why coders and SEOs should be best buddies. #jmu612The FoundationOnline Behavior Marketing Research, Statistics & Trends [FEED] – ow.ly/jJ04Q #JMU612David EricksonOnline Behavior Marketing Research, Statistics & Trendse-Strategy Trends’ continually-updated collection of online behavior marketing research, statistics and trends for marketing, public rela…Awesome! 🙂 @JoshCinnamo: #JMU612 is sold out today with @leelers, @derickson and @tracy_a_henry taking center stage hosted by @LizTunheimJohn Eichten#jmu612 Test searches are key before choosing a keyword.Lindsay GoedeckeUnderstanding the searcher and their psychology is paramount to SEO tactics #jmu612Rory McCabePerformance is a key point in making a website run. Optimize code, just like keywords. #jmu612The FoundationBringing something new to the mkt, do a test search to see if what U think may be keywords turns up results similar to your product #jmu612SarahResults Smith#jmu612 keywords: If there’s a lot of bold on the page, there’s a lot of competition.Lindsay GoedeckeBe authentic about how you optimize search. If your biz is in Coon Rapids, don’t optimize for Mpls. #jmu612. #seoSarahResults Smith"A bad website can hurt your worse than not having a website at all" via @tracy_a_henry #JMU612Dave OstlundWhat are the one/two best places to educate yourself on latest SEO trends for personal/small biz? #jmu612Josh CinnamoSEO: The Free Beginner's Guide From SEOmozMar 14, 2011 … New to SEO? The Free Beginner's Guide to SEO has been read over 1 million times and provides the information you n…SEO Blog | SEOmoz Blog Featuring Search Engine Marketing …7 hours ago … The SEOmoz Daily SEO Blog provides tips, tricks and advice for optimizing websites and getting better search engine ran…Search Engine Land: Must Read News About Search Marketing …6 hours ago … Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how sear…Search Engine Marketing (SEM), Paid Search Advertising (PPC) & Search Engine Optimization (SEO)The authoritative guide to search engine marketing (SEM), search engine optimization (SEO), paid search advertising (PPC) and social medi…#JMU612 What sets you apart from your competitors? Know this before you dive into SEO.Lindsay GoedeckeHigher ranking doesn’t mean you will do more business if your content doesn’t match #jmu612Rory McCabeSearch Engine Optimization Playlist [VIDEO] – youtube.com/playlist?list=… #JMU612 #SEODavid EricksonSearch Engine Optimization (SEO)YouTubePer @leelers: figure out your product/service differentiators when planning your #ppc and bring that to your website #jmu612Liz Tunheim Sheets#JMU612 Getting higher ranking for your website is not a business objective.Lindsay Goedecke@JoshCinnamo: "To better help enlisted SEO businesses, have taxonomy documented." – @leelers #jmu612Josh Cinnamo"Ask an SEO about whether they know your space", when potentially hiring an SEO – @leelers #jmu612Josh CinnamoOn backlinking: "Think of them in terms of what they can provide other than search results" @derickson #JMU612Kate O’HaraJust wanting to get higher #search rankings is not a biz strategy. #jmu612SarahResults SmithMost apparent info today is content content content. You need presence with real content. Where is your market research SEO? #jmu612Rory McCabeLook to #authorship and #socialsignals for search optimization. @leelers #JMU612Kate O’Hara‘Click’ – just recommended at #jmu612: amazon.com/Click-Millions…Meghan HClick by Bill Tancer |Book BriefbnetvideoClick: What Millions of People Are Doing Online and Why it MattersDo Americans really spend that much time surfing porn sites? Which demographic visited Anna Nicole Smith’s Web site most frequently? Who …"If SEO guarantees results, RUN!" – @derickson #jmu612Josh Cinnamo#JMU612 The nice thing about paid search is that you can just follow the money.Lindsay Goedecke«@Options_In Recommended reading from @derickson to learn about #search: "Click" by Bill Tancer #jmu612»Kay Roseland, CSMSBottom line: If you don’t know how/why your potential site visitor is looking, you’ll fail. Be prepared and know your audience #jmu612Josh CinnamoRecommended reading from @derickson to learn about #search: "Click" by Bill Tancer #jmu612SarahResults Smith“@DaveOstlund: At #JMU612 "Maximizing the Power of Search." BEST Painter in Edina is Anders at TigerOx: tigeroxpainting.comJohn Eichten#jmu612 Bill Tancer video m.youtube.com/#/watch?v=BDrM…Ron McCoyAuthors@Google: Bill TanceratgoogletalksIf you’re considering paid search, use analytics to find out what’s bringing you success now and put your $$ fhere. #jmu612SarahResults SmithAnalytics Statistics & Trends [FEED] – ow.ly/jJ17B #JMU612David EricksonAnalytics Statistics & Trendse-Strategy Trends’ continually-updated collection of analytics research, statistics and trends for marketing, public relations, advertisi…There are a lot of different opinions out there about #SEO Read what they say, then make your choice of what works for you. #jmu612SarahResults Smith@derickson is amazing! He’s tweeting while he’s speaking! #jmu612Josh CinnamoUnderstand your customer and what they need.. @derickson #jmu612. Great summary and foundation!!!Kay Roseland, CSMS#JMU612 things to remember: website performance, content is king, simple designLindsay GoedeckeSearch Engine Behavior Playlist [VIDEO] – youtube.com/playlist?list=… #JMU612 #SEMDavid EricksonSearch Engine BehaviorYouTube#JMU612 Attendees: Subscribe to The Weekly Numbers & get FREE access to exclusive Search Behavior Webinar – ow.ly/jJLdxDavid EricksonSubscribe To The Weekly Numbers Marketing NewsletterThe Weekly Numbers are the newsletter companions to eStrategy Trends and the e-Strategy Blog.The Weekly Numbers Feed is published daily, …A lot of great SEO/SEM knowledge was shared at #jmu612 this am for those who are looking for guidance. @derickson @leelers @tracy_a_henryTCTHH – Jeff Nolan

Posted in Conferences & Events, Keyword Research, Online Behavior, Search Engine Marketing, Search Engine Optimization (SEO) and tagged David Erickson, Java Meetup 612, JMU612, Lela Phommasouvanh, Minnesota, Panel Discussion, Social Transcript, Tracy Henry, Transcript

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