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Reputation Management Case Study: Papa John’s Knows How To Apologize

David Erickson presents a case study in how to apologize and prevent a public relations disaster using Papa John’s CEO John Schnatter’s example of quick use of Twitter and Facebook in the wake of two former employees leaving a racist voicemail with a customer. Found at YouTube from eStrategy.

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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