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Beyond Social Media Podcast: Mizuno Filibuster Shoes, Clorox Thinks Dad’s Are Dolts & Google Glass’ Earned Media Strategy [VIDEO]

During the fourth Google Hangout episode of Beyond Social Media, Albert Maruggi, B.L. Ochman and I discuss Mizuno’s late response to the online buzz created when Texas state Senator Wendy Davis wore their shoes during her marathon abortion bill filibuster; we chat about blogger relations and mistargeted press releases; we examine Clorox’s deleted blog post that denigrated dads; we break examine Google’s earned media strategy for the Google Glass rollout and celebrate Google+’s Terrible Twos; Paypal’s galactic ambitions; we note Missing Children Society of Canada’s Amber Alerts for social media and Egypt’s inextricable ties to Twitter; along with some Shiny New Stuff and Daily Numbers.

Found at YouTube from Beyond Social Media Show.

Show Links

When Things Go Wrong

When It’s Done Right

Shiny New Things

  • Digg Reader & App – Good alternative to Google Reader.
  • – Builds a video playlist of bands/musicians playing near you.
  • Zite – a wonderful way to aggregate content from major content producers.
  • Pulse – Visual news, blog, magazine, RSS and social reader.

The Daily Numbers

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About David Erickson

David Erickson is principal of e-Strategy Media, a digital marketing consultancy based in Minnesota. David has extensive experience in digital marketing and is often used as an expert source by media and asked to speak on the topic before organizations and to sit on panel discussions.

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