October 2019 - e-Strategy

B2B Marketers' Use Of Webinars [CHART]

Chart: B2B Marketers' Use Of Webinars Throughout The Funnel

More than three-quarters (77%) of B2B marketers are using webinars as part of their marketing mix and, per research from Demand Gen Report and GoToWebinar, another 15% of survey respondents plan on including them into their mix in the next 12-18 months.

Public Relations Industry Disruption [VIDEO]

Photo: Public Relations Industry Disruption Panel

Topics include the integration of communications disciplines; ethics within an organization; the importance of a CEO who is a great communicator; the critical role employees play in an organization’s communications success; and much more.

Terrifying Marketing Mistakes

During every episode of my podcast, Beyond Social Media, my co-host BL Ochman and I discuss the best and the worst marketing communication stories of the week. These are the top ten worst marketing stories I discussed during the past year.

Trust In AI-Generated Advice By Industry [CHART]

Chart: Trust In Artificial Intelligence-Generated Advice By Industry

AI has become an everyday part of life, with marketers using it for anything from content personalization to gaining customer insights – and also chatting with customers online.

Most Effective Instagram Content [CHART]

Two-thirds of marketers say that Instagram is either extremely important (30%) or very important (35%) to their overall social media marketing strategy, as a majority of marketers planned to increase their organic activity on the platform this year.

Email Sender Scores

Are your marketing emails or email newsletters finding their way into an inordinate number of recipients’ spam folders? Can’t figure out why? Have you checked the reputation of your company’s domain name? Didn’t even know that was a thing? It is.

Podcast Listening Sources [CHART]

Podcasts continue to grow in both familiarity and listenership among Americans, with a survey finding that about half of the respondents (ages 12 and older) reporting that they have listened to a podcast.

Marketing Planning [INFOGRAPHIC]

Infographic: 7 Steps To Creating A Successful Marketing Plan

This infographic from evo illustrates seven steps to creating a successful marketing plan.

Halloween Stats & Sales [INFOGRAPHIC]

This infographic from The Shelf illustrates the frightening amount of money we spend on Halloween.

Global AR/VR Device Shipments, 2017-2023 [CHART]

In 2017, there were ten million virtual reality devices shipped worldwide, according to CCS Insight. By 2023, that number is expected to reach 69 million virtual reality device shipments.