Archive for April 2020
Millennials’ Social Media Use By Channel, 2018-2020
Instagram use among younger Americans has been increasing over the past few years, with nearly 7 in 10 (68%) Americans between the ages of 12 and 34 now reporting that they use the popular app.
Read MoreTop Thought Leadership Formats
Thought leadership plays a positive role in reaching and educating target audiences as well as fostering trust and loyalty.
Read MoreVoice Technology’s Role During COVID-19
This first episode of the Voice Talks video podcast discusses the role voice technology is playing during the COVID-19 pandemic.
Read MoreVideo Ad Completion Rates By Device
Video completion rates have continued to rise, with Extreme Reach’s figures showing that video ads were viewed to completion 89% of the time last year. This is up from 83% in 2018 and 70% in 2017.
Read MoreLinkedIn Best Practices For Business Development
10 LinkedIn best practices for business development consists of a combination of personal profile use, expert positioning, and company branding.
Read MoreSocial Media Channels By Mood
58% consumers report feeling curious and in a mood to learn when using the open web, while more are happy and upbeat when using walled gardens like YouTube, Amazon, Facebook and Instagram.
Read MoreUS Online Audio/Podcast Reach, 2000-2020
While online audio adoption for younger Americans has leveled off, listening by older adults is on the rise, with 76% of 35-54-year-olds and 42% of adults 55 and older having listened to online audio in the month prior to being surveyed.
Read MoreCoronavirus Driving Telemedicine Use
The early data would seem to confirm common sense that the COVID-19 pandemic is driving greater adoption of telemedicine.
Read MoreTop Business Uses For Texting
A majority of businesses that use texting to engage with customers do so for scheduling purposes, with about half using the messaging tool for customer service and support.
Read MoreCOVID-19 Social Media Use
49% of U.S. consumers are reading more news stories on social media as a result of the outbreak – this is the primary motivator to use social media across markets, gender, and income right now.
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