June 22, 2020 - e-Strategy

How To Use Twitter Voice Tweets

How to use Twitter’s new voice tweet feature in four easy steps and one hack for how to reply with a voice tweet.

The 3 Types Of Brand Architecture

When it comes to brands that have multiple sub-brands for products and services, you need to have a method of organising them to avoid confusion. This is where brand architecture comes in to play.

Where Online Shoppers Start To Search

More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.