Archive for August 2020
Preference For Mobile Shopping By Age
According to App Annie, shopping apps reached 14.4 million downloads in the US between March 29 and April 4, a 20% increase from January.
Read MorePost-Pandemic Digital Spending By Generation
In May 2020 data from CouponFollow, nearly half of US Boomer internet users said they increased their digital spending since the coronavirus pandemic.
Read MoreUS Podcast Ad Spending, 2018-2022
Podcast ad spending is a bright spot amid lackluster digital radio spending. US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.
Read MoreUsing Keyword Data To Measure Earned Media
There’s a better way to measure and report your public relations efforts…with keyword search data. Here’s how.
Read MoreMost Popular Podcast Distribution Channels
Spotify’s focus on developing its podcast content appears to be paying off. Last year, 58.4 million people in the US were expected use Spotify, making up 20.8% of internet users.
Read MoreDigital Marketing News This Week
Twitter Says Bye Bye Reply Guy; TikTok Spies; YouTube Analytics Tips; Shady Apple News; Baby Nut Grows Up; Much More.
Read MoreNike’s Inspiring & Empathetic Ad
Nike has done it again by tapping into our collective pandemic experience with the insanely creative You Can’t Stop Us video.
Read MoreConsumer Trust Report
The Trust Barometer Spring update looks at how the Coronavirus pandemic has affected trust across institutions and industry sectors.
Read MoreDigital Live Sports Viewers
Live sports viewing on digital channels has definitely been on a rising trend in recent years. eMarketer charts the rise from 32 million viewers in 2019 to 36.5 viewers this year.
Read MoreState Of Personalization 2020 Report
Nearly half of consumers said personalized experiences on the websites they visit are important and less than a third thought they had a positive effect on their brand perception.
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