Digital Marketing News for the Week of October 18, 2020

Audio Marketing News

• Alexa's Yellow Ring

Immersive Marketing News

• Snapchat among first to leverage iPhone 12 Pro’s LiDAR Scanner for AR
  • Lens Studio 3.2

Mobile Marketing News

• Apple pays $288,000 to white-hat hackers who had run of company’s network
  • We Hacked Apple for Three Months, Here’s What We Found

Political Marketing News

• Sixty Coinbase employees take buyout offer over “no politics” rule
  • Coinbase is a mission focused company
  • A follow up to Coinbase being a mission focused company
• More people watched Biden on ABC than Trump on NBC, MSNBC and CNBC
  • Here’s What Happened To MSNBC’s Viewership When Trump’s Town Hall Came On

Public Relations News

• Funeral home hands out flyers at COVID denier protest

Search Engine Marketing News

• SEMrush and Yoast Announce Integration Partnership

Social Media Marketing News

• Is Everyone Doing OK? Let’s Ask Social Media
  • According to the words, the news is actually good
  • Hedonometer

Surveys, Polls & Reports

• Cord Cutters

Tools & Apps

• Introducing The New Google Analytics
• Google Podcast Manager

Video Marketing News

• Introducing Zapps, Bringing Best-of-Breed Apps Into the Zoom Experience
  • Zapps