Posts by David Erickson
Winning The Ukraine Narrative
How, in the span of a handful of days, was Ukraine able to so swifty and comprehensively marshall public opinion decisively against Vladimir Putin?
Read MoreGoogle Fundo
Google Fundo is a new free service to help influencers monetize video chats with their fans.
Read MoreDigital Marketing News This Week
Topics: The viewership of the dueling Trump/Biden Town Hall forums; an array of new Zoom apps; Google Analytics version 4; Coinbase’s no-politics policy; Alexa notifications; Apple pays hackers to hack; Snapchat’s LiDAR lenses; vintage downloadable cookbooks; a social media wellness check; funeral flyers;…and much, much more.
Read MoreDigital Marketing News This Week
Topics: Social media defense against QAnon; ghost kitchens; the Library Of Congress’ AI-powered newspaper archive search; Twitter’s disinformation measures; Telepath; Wikipedia’s makeover; much more.
Read MoreCrowdTangle Link Checker
CrowdTangle is a Facebook-owned social media monitoring tool and the CrowdTangle team has released a Google Chrome extension called CrowdTangle Link Checker.
Read MoreWhat Is Social Selling?
Social Selling is a misnomer because the emphasis is not on selling but on building the trust & relationships that will lead to sales.
Read MoreDigital Marketing News This Week
Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
Read MoreDigital Marketing News This Week
Topics: McDonald’s new stop-motion 30-second spot featuring the Travis Scott Meal; Logofonts; Snapchat’s voting tools; YouTube Shorts; Kara Swisher’s Sway podcast; Patagonia’s pottymouth; Facebook’s failure to act; YouTube blocks iOS picture-in-picture mode; cool marketing tools; virtual reality statistics.
Read MoreBuzzSumo Digital PR Tool Review
BuzzSumo is a discovery tool for popular social content and online influencers. A review of the primary features of the tool.
Read MoreDigital Marketing News This Week
Topics: A Facebook Group battle over a dinosaur at McDonald’s; Alexa for Residential; New LinkedIn Page features; and a lot more.
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