WALMART VS. AMAZON Online MBA Infographic Amazon.com attracts 137 million customers a week. THOUGHT: While the big news yesterday was certainly the announcement that Facebook would add zip code targeting to their advertising services, what is far less known is that Amazon.com will become an ad network. Both developments are a part of the same trend toward ever more … [Read more...]
Posts about behavioral targeting from the eStrategy Content Marketing Blog archives.
TWO-THIRDS OPPOSE AD TRACKING Gallup 67% of Internet users are opposed to targeting advertising based on the types of websites you visit. THOUGHT: People tend to talk a good game when it comes to their concern for privacy but when it comes to a choice between convenience or giving up some privacy, they tend to choose the former. In theory, everyone would prefer to keep … [Read more...]
DISPLAY TO SURPASS SEARCH AD SPENDING eMarketer US advertisers will spend $14.38 billion on search ads this year. They'll spend $12.33 billion on online display ads this year. That's up 19.8% and 24.5%, respectively, over last year. Online display advertising is on track to surpass search by 2015. THOUGHT: It would be nice to see a breakdown of what constitutes … [Read more...]